#228 Enabling Outside Voices To Focus on Identifying Your North Star

#228 Enabling Outside Voices To Focus on Identifying Your North Star

Notes:

Feeling unfulfilled in your career and unsure what changes need to be made? Are you constantly searching for growth opportunities and getting passed over every time? Or maybe you are a new leader and might be struggling with “imposter syndrome” or an underperforming team? Here’s to hoping in this episode you find the clarity you need and align yourself with the next steps ad strategies to solve your sales engineering or SE leadership worries.

In this episode, I chat with Jeff Perry, leadership and career coach for engineers and tech professionals, on how and why he became a coach, the reason most people don’t feel fulfilled in their careers, what we can do to change this, how to become more intentional in your career choices, and how to find out if sales engineering or SE leadership might be right for you. 

Jeff Perry is a leadership and career coach for engineers and technology professionals. He helps people level up their careers in a holistic way by working together with them on mindset, Career Clarity, how to land that dream job that you’re looking for, and present yourself in the best way. Jeff has a wide background in different engineering functions and has also worked in engineering leadership.

Key Takeaways:

  • Jeff talks about The Great Resignation and why this became a widespread phenomenon last 2021
  • Individuals started trying to figure out what’s really most important to them in their careers instead of just accepting whatever was given to them
  • How can one be intentional about their career choices or find out if sales engineering is right for them?
  • Why intentionality and getting career clarity are so important
  • Jeff and Ramzi do an exercise in figuring out Ramzi’s North Star 
  • What excited Ramzi about being an SE coach or SE leader
  • Why leaving a legacy or leaving a mark in the world matters to Ramzi
  • A tool Jeff uses when coaching individuals in trying to find the root cause of an issue: The Five Whys
  • How can someone who can’t afford to invest in a coach still get the benefits of career clarity or coaching?
  • Ramzi asks: We have an idea of what we want to achieve or what we want to do. How do we get there?
  • Career transition is not as easy or simple as updating your resume and sending out a bunch of applications, it does take work 
  • Jeff talks about designing your work life and how to apply the idea of iteration and prototypes to our careers 
  • What it was like for Jeff making a macro move from an engineer to now a business owner
  • How long it took Jeff to go from someone who doesn’t listen to becoming qualified as a good listener
  • Overcoming the challenge of having too much work to do but very little time to think about all the work we need to do

Quotes:

“We spend so much time just focusing on the gap of “Hey, you know, things are wrong, this is what I want to fix.” But we can also celebrate things that are going well, like, that’s a good thing to do.” – Jeff Perry

“If you don’t know where you’re going, then what does it matter what path you take? But if we can define and be intentional about where we want to go, then suddenly we can map out the steps, the actions, the things, we need to learn the ways we want to develop as people so that we can become who we want to become.” – Jeff Perry

“That’s not to say that we can get so much clarity mapping out every single step like a treasure map and X marks the spot. And we have every step outlined to get there. But maybe it’s more like a North Star, a guiding light, or maybe a set of filters that we recognize, these are the things that are really important to me, as I take this next step, so that we can be proactive instead of just reactive in the opportunities that are in front of us.” – Jeff Perry

“Just knowing the fact that I helped someone makes me feel good. Just helping and picking someone up improving their lives or pushing someone up who’s already ahead of me. It’s a good feeling, it excites me. I get an adrenaline rush. I smile, and I tell my wife about it. I don’t tell my wife about when I closed a million dollar deal.” – Ramzi Marjaba

“We dug deeper and deeper and deeper into why that was important to you this idea of leaving a legacy and really got down to the way that you feel in your work, and how that drives you to really enjoy what you’re doing and what you share with your wife.” – Jeff Perry

“My North Star isn’t a position. It’s an action, like what I’m doing is more important than what my title is.” – Ramzi Marjaba

“Sometimes we need to get outside of our own heads, though. And that’s the value of a coach. And I’m sure you deliver that with the people that you coach in some of the work that I get to do, and trying to be this outside perspective, and provide some different tools, ways of thinking about things that people don’t usually do. It’s hard to be objective in your own head.” – Jeff Perry

“I’m big on mentoring, and coaching’s a little bit different because there’s usually an investment connected to that. So the coaches may be more invested in you and your success because they succeed when you succeed. Where mentors or maybe people that you find in your work or other places who are doing it for free, and they’re kind and willing to give you that time because they care about helping people, they just want to give back. But they may not be as directly invested, they’re going to be a little bit more passive in how they go about helping you but still having those relationships in multiple different areas that can help you and give you some outside perspectives is important whether or not you are ready to hire a coach or not.” – Jeff Perry

“We need to start using pretty tactical ways of how do we go land that job? How do we go land that opportunity? This starts with some foundational elements of your what’s your mindset about the whole process? Can you communicate your own personal brand as far as who you are and what you bring to the table in a potential role like this, all the things that you’ve done before?” – Jeff Perry

“Just because you decided what you want to do doesn’t mean it’s just gonna happen. There’s a lot of work, a lot of stages, and a lot of rejection that might take place in between where you are and where you want to be. And there’s nothing wrong with that.” – Ramzi Marjaba

“How do we apply this idea of kind of iteration and prototypes to our careers? So every stage of our career is a prototype, or an MVP, minimum viable product. And we say, Hey, how can I collect data? In this situation? What am I enjoying? What am I not enjoying? What are the things that I want to try out? Can I design some new experiments, whether internal or external to the organization that I’m working on? Collect that data and then design essentially the next experiment. You don’t necessarily need to map out every piece along the way, we’re mapping from experiment to experiment as we go along.” – Jeff Perry

“I’ve attempted to design the way that I work in a way that allows me some more of that flexibility compared to what I was doing before had some failures along the way but it’s been some of those North Star things for me I’ve tried to build in from the start.” – Jeff Perry

“You can waste so much time looking at job boards and not actually get anything done or work or get anything useful on the other side. And so it’s so impactful if you can do some of that reflection. Focus your efforts, then take the intentional actions to figure out how to make that happen. You’re just much more likely to end up in a place that is going to be a good fit for you.” – Jeff Perry

“You don’t have time to do everything. But we have to make time or choose to spend time differently. It’s a priority thing if we want to find it.” – Jeff Perry

Links from the show:

Music on the show: Watchmaker’s Daughter by Reeder