Blog
Notes:
People get laid off, especially when there’s a new acquisition. And when it happens not once, not twice… they are used as opportunities to identify and go after a new challenge.
Our guest, Jeff Dryall went through that and came out on top every time. Jeff started in computer retail, then sales, and finally, he found his way to sales engineering and leadership.
In this episode, we will discuss his history in Sales, the different roles he’s tried out, and how he finally got into Sales Engineering amongst other things.
Key Takeaways:
- Starting off in Sales
- Picking your next challenge
- Moving from Sales to Sales Engineering
- Trying on different roles
- Growing Sales Engineering Teams
- Surviving acquisitions
- Working through Channels
- Pros and Cons of Salespeople doing their demos
- SMB vs. Enterprise
- Being on the other end of an acquisition
Quotes:
“When you get bought out and net new management comes in with their own ideas and their own vision. There’s individuals on the frontline or mid-level management that don’t necessarily fall into that mold” Jeff Dryall about Layoffs after acquisitions
“I would do a lot of industry events and meet a lot of people in the space, and maybe I came across sales engineers and realized, wait a minute, that’s a thing.” – Jeff Dryall
“So I guess it was a whole lot of harassing of my VP at the time, uh, to, to get ’em to put me where I felt I belonged” – Jeff Dryall
