In this engaging conversation, Jason Zeikowitz dicusses his experience as a Salesforce Technical Trainer. From handling an array of situations from training salespeople to construction workers who are initially resistant to using new technology, Jason shares the importance of combining questioning and communication to engineer buy-in.

He highlights techniques like the ‘role goal poll’ to understand participants’ expectations and needs. He also extends his techniques to transferable skills beneficial for aspiring sales engineers, with a focus on coordination and ensuring the audience’s needs are at the center of the process. Jason shares his aspirations to become a sales engineer and recommends some useful resources for improving one’s learning capabilities.