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4/1/1: 4 Random Thoughts from me, 1 tools to help Sales Engineers, 1 quote for motivation
4/1/1 Life Is About Selling… That Sounds Unfair
- March 17, 2022
By Ramzi Marjaba
4/1/1 Weekly
4 Random Thoughts, 1 Tool, and 1 Quote
Something BIG is coming to We The Sales Engineers. I’ve worked with many Sales Engineers throughout the years, either in an unofficial capacity, or as their coach, and I’m happy to see the positive impact that my help has had on their lives. Some got promoted, some were provided feedback about how much better they are doing, and others found better-fitting jobs. Selfishly, it’s an amazing feeling for me to see them thrive and I want to be able to provide that to as many people as possible.
So something big is coming to We The Sales Engineers. And it’s coming soon. It will be affordable, effective, and will allow me to help as many people as humanly possible as I am currently the bottleneck.
I will be coming out with additional information in the next few days/weeks, but if you cannot wait and want to know more, I am here to answer your questions. So hit the reply button and don’t be shy to ask your questions.
Now let’s move on to this week’s podcast. I had the pleasure of talking to Brent Keltner who helps organizations with their go-to-market strategy. We talked about old-school selling vs new-school selling, GAP questions, Customer Success Statements, and the role of the Sales Engineer in all of that.
Here’s the link to check out that podcast.
I had to take a break from the YouTubes this week as things are getting hectic getting to finish up the “Something BIG that’s coming to We The SEs” but I will be back next week with another video.
Now, the 4/1/1
4 Random Thoughts From Me:
1- Sales is one of the most important skills that any human being should have. It is a skill that is sometimes loathed. I know that I hated salespeople for a long time, but I then realized that everything in life is sales. Want to go on a date, you’re selling yourself. Want a better job, a raise? Sales. Want to negotiate a car or a house. You guessed it, sales.
2- We’ve all heard the term “people hate being sold, but they love buying”. As sellers, i.e. salespeople or SEs, our job is never to sell anyone on anything. It’s merely to guide them. If we can guide them toward our solution, that’s great. But if our solution doesn’t work for them and we can still guide them towards a solution that works for them, we just started building trust.
3- Don’t fall in love with your product. Some products are great and it’s easy to fall in love with them, but many are just mediocre. I learned that if I can fall in love with the problem I’m solving, it doesn’t matter if the product is not perfect as long as it solves that problem. It is also helpful if you end up moving to a competitor as I did. If I was in love with the product and not the problem I’m solving, it would be very hard for me to help my customers.
4- Just because something is done one way, it doesn’t mean there isn’t a better way of doing it. That’s why I continuously ask myself, is there a better way to do this? If I don’t, I just keep doing it the way it’s always been done.
1 Tool:
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell – The first book I picked up about Sales and I still think that everyone should read this book. Has all the basics of Sales and Sales Engineers can learn a lot from it.
This is an affiliate link, so if you purchase the book using this link, you would be supporting We the Sales Engineers
1 Quote:
“Customers don’t care at all whether you close the deal or not. They care about improving their business.” – Aaron Ross
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