#62 Working with and for Value Added Resellers

“Don’t limit your knowledge domain” – Eric Watson

In this show we will discuss:

  • Inside Sales vs Outside Sales
  • The different types of Value Added Resellers (VARs)
  • Challenges of working for a VAR
  • Challenges or working with VARs

Some more links from the show:

#26 Post Sales Leading to Pre Sales Opportunities with Moni Assi
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan
The Relationship Advantage: Become a Trusted Advisor and Create Clients for Life by Tom Stevenson and Sam Barcus

Music on the show: Watchmaker’s Daughter by Reeder

Reeder's Site

This Post Has One Comment

  1. John White June 25, 2019

    Great insight from the VAR side. I’ve thought both the VAR and the vendor should be able to articulate how the want the relationship to work, then negotiate the differences.