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As Sales Engineers, it’s essential to be flexible and knowledgeable in a lot of fields. But it’s also just important that we focus on other interests outside our job. And for me, this podcast has been my side hustle, mainly because I just wanted to learn more about sales engineering and improve my career. Whether you want to make a little bit of money on the side, or you want to advance your career, I believe podcasting can help you do that. That’s why I invited Tim Brömme and Jan-Erik Jank on the show not to talk about sales engineering, but to discuss everything podcasts.
Tim Brömme and Jan-Erik Jank are presales professionals and leaders with a passion for technology, people, and leadership. They are also hosts of the Sales Excellence Podcast, a podcast for Software B2B Sales & Presales. In this episode, we chat about how they started podcasting, what they love about it, and what they want to improve upon.
Key Takeaways:
Tune in to our conversation and learn:
What Tim and Jan were doing before they became presales professionals
- How and why they started the Sales Excellence podcast
- What they love about podcasting
- Recommendations for podcast hosts and equipment
- How they deal with disagreements on the show
- How the podcast made them better Sales Engineers and presales leaders
- How podcasting improved their relationships as co-hosts and with other people
- What they also learn from their own episodes
- Their favorite topics to discuss related to sales engineering, such as qualification, discovery, and customer-centricity
- How they found the right structure and format for their podcast
- where they see the future of the Sales Excellence podcast
Quotes:
15:23 Jan on what he loves about podcasting: “We just enjoy sharing our experience and knowledge and believe that it could be helpful for other people.”
50:06 Tim’s tip for those who want to start a podcast: “If you’re contemplating creating a podcast, you’ve probably already listened to podcasts yourself. Pay attention to what you like about specific podcasts and make note of that and use it for your own.”
52:11 Ramzi on how to start a podcast: “Doesn’t matter how you start. The most important thing is to get started.”
Not So Fire Round
- What do you love about podcasting?
Tim: #bromance. I like it because it means I can spend time with Jan, because I really like him as a human being, and it’s always quite a productive and constructive conversation we have here. I got into the podcast medium, I discovered it as a medium for me to learn. It’s about giving something back to the community because I used it specifically, in the beginning, to educate myself in financials, and I’ve learned a lot of things,
Jan: I can spend time with Tim. I think you can consume podcasts in a very easy way, because you just need to listen to it. This is one thing that I really love about it because as producers, we just need to take care of our voice. That’s the only thing the consumers will hear, it’s very easy to produce, it’s not rocket science. you don’t need a lot of equipment.
- Is there something you would change about podcasting?
Tim: I think podcasting has a way to go to become more professional. What I’m missing a little bit, is (profitability where) large channels can leverage the platform to use it for business. What I find most annoying is that on every single device, there are so many different platforms out there. It’s more difficult to have a channel where you can just cater to all listeners.
Jan: There is some work to do especially for the platforms to agree on a standard, that podcasters can really trust us, in the same way.
- Is there a resource you would recommend to someone who’s starting a podcast?
- What is your favorite podcast to listen to at this point and time?
Dear Men: How to Rock Sex, Dating, and Relationships with Women
The Brutal Truth about Sales and Selling
Connect with Jan and Tim at
Other Resources mentioned in the Episode:
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