#42 How to Demonstrate Software so People Buy It with Brian Geery

Deals are won or lost in “Discovery” – Brian Geery

In this show we will discuss:

  • How Brian started his company
  • What’s a good sales team
  • Pre/Post Discovery and Demonstration Checklist
  • What makes a good demo:
    • Present to all members
    • Present in a memorable fashion
    • Solves a business problem
    • Justifies cost
    • Shows that it is better than all other option
    • Bonus: Can be implemented now  
Listen Below:

Some more links and books from the show:

Music on the show: Watchmaker’s Daughter by Reeder

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