There are many different situations where we, as Sales Engineers, will be uncomfortable while performing our day to day duties, and if you don’t listen or read anything else, the point of this show is just to show that it is ok. Here are some situations where you might find yourself in some discomfort:
Reaching out to customers to set up meetings,
Informing customer they are wrong
Working with customers who know more than you
Informing Account Managers that are wrong. This might actually be fun, depending on the situation
Asking something of a customer in return for a request that they made of you.
Performing a demonstration
Being bashed by customers about how crappy your product is
Meeting with a gatekeepers
Urgent calls from customers
Asking other people for help. Some are very good, some are not so good.