SE Coaching

Confidence, Growth, and Success: Invest in Your PreSales Skills Today

The SE Hotline

Coaching For Sales Engineers to harness Your PreSales skills, Contribute to solving problems and hitting quotas, and take control of your career and life.

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Common Problem?

I had just started as a Sales Engineer. My mentor quit, and my salesperson only knew to spray and pray. Dor the first year and a half, that’s all I learned. And I was good at it. I hit quota… until it got a tincy bit challenging. Everything stalled. 

A year and a half later, our Sr. VP of Sales came to visit, and he witnessed my spray and pray greatness. He also witnessed the customer telling me he didn’t care about anything I was showing them. He pulled me aside and informed me that I had not done any discovery.

I took it to heart. I left and I opened Google and searched “What is a Discovery” 

Since then I’ve gone down a rabbit hole, trying to get better at this craft of ours. Because of that, I’ve doubled my salary. And now I help people who were in my shoes all those years ago to not go through what I’ve been through.

The Truth

And now, I know many people who have tried so many different things.

Maybe this describes you:

    • Go at it alone…. Nothing happens
    • Pay thousands of dollars for “bootcamps” that may teach you how to be a Sales Engineer, but it’s not customized to you and your situation. 
    • You’ve done so much research and although you’re better at your job, you feel like you’re not good enough.

Bottom line, you still don’t know if you’re doing the right things, and you still feel like you have so much to learn.

The truth is if Michael Jordan, Tiger Woods, and Steve Jobs had coaches. That’s because coaches help you get to your destination faster!

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The SE Hotline

$29.99 Monthly Membership

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Meet your coach

Ramzi has been in a few positions throughout his career. He started off as a Support Engineer at a major networking company, then moved on to Network Design Engineer, and since 2014, he’s been in Sales as a Sales Engineer, Lead Sales Engineer, Hybrid Sales Engineer, and Solution Specialist.

 

Throughout, his passion has been with helping others achieve their goals. He’s designed networks for Tier 1 organizations, helped customers like Cisco and Nokia, but the proudest Ramzi has been when a human being tells him that Ramzi’s has changed their lives.

 

Ramzi started We The Sales Engineers in 2018 for 3 reasons:

1- He needed external mentoring from people outside his organizations because
2- People in the same company tend to do the same mistakes.
3- And it was easier to get people to talk to him if he tells them that he has a podcast.

 

Since then he’s helped many aspiring Sales Engineers become Sales Engineers, many Sales Engineers improve their skills leading to them getting promotions and raises, and helping SE Leaders make decisions about processes and even their own careers.

He hopes he can help you with that too.

Samuel West

Samuel West

Ramzi is exactly what LinkedIn describes him as a "Top Voice in Sales Engineering". I think it perfectly encapsulates how strong he is in the field of Sales Engineering, both as an individual contributor, but also a strong voice in the community. Whenever I've had challenges, strife, difficulty, or questions on the core concepts of Sales Engineering and how to get the job done, he has been there for me ready to coach and mentor me through it. Ramzi cuts straight through the BS, and is able to understand his audience and who he is working with in a way that gives the learner/mentee the best possible experience. He is acutely aware of my ability, what I need and how I best learn, and is able to formulate the concept/challenge in the best way for me to improve. Anyone being coached by Ramzi, or working alongside him as a Sales Engineer is especially lucky to have a pure Sales Engineering champion there with them who really understands the craft at both a strategic, big-picture ...
Megan Haley, Clinical Sales Specialist

Megan Haley, Clinical Sales Specialist

In Spring 2023, I had the privilege of connecting with Ramzi Marjaba. From the very start, he recognized that my role wasn't your typical sales engineer position. His no-nonsense approach helped us swiftly overcome that initial hurdle and delve into the core issues I was facing. Ramzi's advice has made an impact on how I view and approach my role. Even now, six months later, I find myself revisiting our discussions at least twice a month.
I felt Ramzi catered his knowledge to my unique situation. His personalized strategy was aimed at addressing my specific challenges, and providing me with the tools and knowledge needed to excel in my role.
Ramzi is genuinely invested in his client's success. His spontaneous check-ins to assess progress feel as warm as a call or text from an old friend after months of no contact. 
Essentially, Ramzi performs the role of a Sales Engineer to perfection – he calls a spade a ...

Frequently asked questions

Everything related to Sales Engineers. It depends on your current situation and where you want to go. Here are some examples of where I’ve helped:

A- SE wants to improve their demo. 

After some discussion, we realized that the client needed to get better at discovery in order to do a useful demo. So we focused on that.

B- The Client was having a hard time with a low demo-to-close ratio. 

After diagnoses, we realized that the problem was that the SE was performing demos to customers that were not a good fit for the solution and that he should have qualified for the opportunity before jumping on a demo. 

What we worked on, improving his relationship with sales so he can guide them into qualifying the deal better and getting the right customer.

C- Customer was unhappy with their current role.

The goal here was to understand why to either fix the issue or to identify the issue while interviewing for the next job. 

After fixing the issue, the SE excelled at their job and got a raise and promotion.

We have a separate service for this request.

Yes we can. I suggest we start with this and you join as many of the office hours as possible, and when you need it, we can purchase one-on-one sessions. 

 

This is open to the members of the SE hotline, so who’s available can join. It’s usually a few people, and we’ve had many occasions where we all jump in to help someone specific with their questions. 

There are 2 office hours. 

One are about specific scenarios that your colleague bring up, and in order to feel comfortable being open, these sessions are not recorded. The second is a live training session which is recorded and uploaded to one of the courses available.

We also do mock interviews, demos, and discovery calls. Those are recorded as well. 

This is a monthly membership, so you’ve committed for that month. That being said, you need to commit to YOURSELF to see results. If you choose to cancel, the process is simple, email your coach and he will get it done for you.