#56 The Intangibles of Sales Engineering

“The intangibles are not something you can measure” – Me

In this show we will discuss:

  • Some Basketball history
  • What are intangibles? 
  • Intangibles within the organization
    • Helping other SEs and PMs
    • Writing and performing training
  • Intangibles common to the organization and to customers
    • Instead of sending a user guide alone, highlight the parts that matter
    • Follow up to inform the customer that the email is received and you are working on an ask.
    • Pick up the phone and work with the customer instead of going back and forth via email

Some more links from the show: