Blog
Notes:
Sometimes you just have to quit your job to start your own thing. And sometimes this job is a Leadership Role at a very well-respected organization, such as Salesforce. And sometimes the job is the Global Enablement Leader. That’s what our guest Guillaume Huynh-Ba does. Guillaume shares how his sales engineering foundation shaped his career, why he transitioned into enablement, and what he learned while scaling training programs across different regions and teams at Salesforce.
Guillaume explains how soft skills, design thinking, and co-creation are essential to building trust and delivering value as an SE. He also dives into his current venture — symplif.ai — an AI-powered practice and reinforcement platform for SEs and sales teams. The platform provides a safe space for role-playing, refining discovery, and sharpening customer conversations through feedback and simulation.
Together, Ramzi and Guillaume explore the challenges of SE career growth, the realities of startup life, and how AI is transforming sales enablement.
Key Takeaways:
Guillaume’s career path: from SE to enablement leader at Salesforce
The differences in enablement across SMB vs. Enterprise teams
Why soft skills are the “salt and pepper” of sales engineering
Using design thinking to co-create solutions with customers
The challenges of moving from corporate life to entrepreneurship
How AI is reshaping sales training and reinforcement
Building and selling a startup product you believe in
Lessons SEs can apply to grow beyond technical skills
