#10 How and Why Customers Buy with John Haldi

Quote of the Day:

The buyer is scared to death of making the wrong decision – John Haldi

 

In this show we will discuss:

  • John’s Drunken Career Path
  • Curiosity built the SE
  • Information Asymmetry
  • Customer Purchasing decisions
  • Selling vs Listening
  • Relationships with the Account Manager
  • SE training. 
  • The Famous Monkey Experiment
  • John’s book – Sales On Rails 
Listen Below:

Some more links from the show:

Books:

John’s Linkedin:

Music on the show: Watchmaker’s Daughter by Reeder

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