The 4 Quadrants of Sales Engineering Skills
Sales Engineering required many skills. Many people talk about demoing, storytelling, problem-solving. All these are great skills, however, these are not enough to make someone a great sales engineer. In the past, we used to talk about the sliding scale where Sales Engineers can be. Either salesy, or technical. Now I believe it's a bit more complex. Sales Engineering Skills sit on an X-Y Axis. And that's what I'm going to talk about today.
