The 4 Quadrants of Sales Engineering Skills

Sales Engineering required many skills. Many people talk about demoing, storytelling, problem-solving. All these are great skills, however, these are not enough to make someone a great sales engineer. In the past, we used to talk about the sliding scale where Sales Engineers can be. Either salesy, or technical. Now I believe it's a bit more complex. Sales Engineering Skills sit on an X-Y Axis. And that's what I'm going to talk about today.

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What is Qualification and What’s the Role of Sales Engineers in it?

Sales Engineers have a very important role in the sales cycle. Most SEs perform demos. Some SEs are invited to do the discovery call with the Sales Person. In some cases, SEs are invited into discovery calls and the discovery call is a qualification call in disguise.

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