#154 Sales Engineering: Where Business and Technology Live in Harmony

Jose Espinoza has spent the last 15 years helping organizations of all sizes resolve their business challenges by improving their business processes. Currently, he is a Solution Architect at Loftware, the global market leader in Enterprise Labeling and Artwork Management solutions.

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#151 Working Together Through The Middle of the Funnel

Chris White is an accomplished author, trainer, coach, teacher, and Sales Engineering leader. he’s joining us once again to share with us what he’s learned over the past years training salespeople and SEs alike and how both roles can work best together to improve the middle of the funnel

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#150 The Basics of Sales Engineering

Sales Engineering is so nuanced, and with 150 episodes published, we’ve talked about many topics. We’ve talked about story telling, relationship building, demonstrations, proof of concepts. However throughout all these episodes we rarely talked about the basics. What is sales engineering? Who would be good at it? Who should stay away.

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#147 An Outsider’s View Of the Amazing Sales Engineering World

In this episode, we talk about Matt’s history, how he started as a Salesperson and worked with “unofficial” Sales Engineers. We learn about the Sale and Sales Engineer’s culture and relationships, how things have changed. We also learn what Matt has found about the Sales Engineering community

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#146 Aptitude, Attitude, and Technical Know-How

Faraz Syed is currently the Senior Director in GTM/Sales of Professional Services at Genesys and has over 25+ years of experience specializing in GTM and strategic leadership with a background in software sales, technical sales, and customer success. Faraz shares with us the three areas you need to continuously work on if you want to improve your work as a Sales Engineer.

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