The 4 Quadrants of Sales Engineering Skills

Sales Engineering required many skills. Many people talk about demoing, storytelling, problem-solving. All these are great skills, however, these are not enough to make someone a great sales engineer. In the past, we used to talk about the sliding scale where Sales Engineers can be. Either salesy, or technical. Now I believe it's a bit more complex. Sales Engineering Skills sit on an X-Y Axis. And that's what I'm going to talk about today.

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#154 Sales Engineering: Where Business and Technology Live in Harmony

Jose Espinoza has spent the last 15 years helping organizations of all sizes resolve their business challenges by improving their business processes. Currently, he is a Solution Architect at Loftware, the global market leader in Enterprise Labeling and Artwork Management solutions.

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