What is Qualification and What’s the Role of Sales Engineers in it?

Sales Engineers have a very important role in the sales cycle. Most SEs perform demos. Some SEs are invited to do the discovery call with the Sales Person. In some cases, SEs are invited into discovery calls and the discovery call is a qualification call in disguise.

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#182 The Value of PreSales in the Eyes of a COO

Salespeople usually have more visibility in their organizations. When a CEO or CTO wants to give kudos to a Sales team, they usually mention the Salesperson's name, and if they want to be more inclusive, they would say "and team". I have always been curious about this, so we decided to talk to a COO to see what his view is about Sales Engineering

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