#102 Selling to a Very Technical Audience
Trevor Lancon joins this week’s show to share his insights on selling to an extremely technical audience - an audience that’s expected to be more technical than he is.
Trevor Lancon joins this week’s show to share his insights on selling to an extremely technical audience - an audience that’s expected to be more technical than he is.
University is a good place to start preparing for someone’s career. The best way to do that is through co-op or internships. That was a major part of the discussion with Binayak Kanungo, aka Bini. We discuss how being an intern secured him a job as a Sales Engineer after he graduated, and what he loves about Sales Engineering.
As Sales Engineers, we should be putting ourselves out there. That is what Sly did with his YouTube channel, and he was able to create a new role at a company specific for him just by marketing himself.
John White just got back from VMworld. So I decided to completely exhaust him and talk about customer conferences. We took some live questions from the youtube live stream
Sales Engineering encompasses so many different facets of a business. We have to know technology, be able to explain that to customers in an engaging fashion, work closely with people who may or may not have the same goals as us, and work in a world where the job is constantly changing.
Leadership is not a one-way street. You can lead up the team, or down the team. That is one topic I discuss with Stephen Morse. The second topic we dig into is who would be a good leader.
In this show we will discuss: Qualities of a Sales Engineer Experience and skills needed Resume and Cover Letter tips How long it will take to find an SE job…
Quote of the Day: What an SE needs to do is very different from what a sales person needs to do - John Care In this show we will discuss:…
Quote of the Day: Communication is the only we have to do our work - Andrew Tesla In this show we will discuss: Definition of “Independent Sales Engineer” Andrew’s Sales…
Quote of the Day:If you can’t answer the question what should I have done differently, it’s not worth sharing - Mike EmmertIn this show we will discuss:Sales Person vs SESolutioning…
Quote of the Day:Think in terms of what you want to do, more so than what you are doing - Tim MillsIn this show we will discuss:Linkedin StrategiesPersonal Pictures on LinkedInJob…
First day on the job, I walk into the office an hour before I’m supposed to meet my manager and mentor.Since I’ll be talking about my mentor a bit here,…